Masters
Part-Time or Full-Time
Fall
On-Campus
About the Digital Advertising Master's at Loyola
The Master of Science in Digital Advertising is a distinctive graduate program that delves deeply into the science and creativity behind the digital advertising field.
This 30-credit program caters to students who are eager to explore the realm of digital media and emerging technologies, such as machine learning and artificial intelligence, to enhance advertising strategies, tactics, and messaging. You will learn to strategically leverage digital media buying and craft captivating, data-driven content to drive business results. Moreover, the curriculum delves into the ethical considerations inherent in consumer psychology, guiding students in making strategic decisions in advertising content creation.
Program Structure
The MS in Digital Advertising can be pursued full-time or part-time.
Full-time students take three classes per semester and typically complete the program within 18 months
Part-time students take two classes per semester and have up to three years to complete the program
For added flexibility, you have the option to switch between full- and part-time enrollment to accommodate your availability and schedule.
Classes are held on weekday evenings at Loyola's Water Tower Campus, conveniently located off the Red Line in the heart of Chicago.
Why Choose Loyola for Your Digital Advertising Master's?
Loyola’s School of Communication is strategically positioned in Chicago, capitalizing on our city’s vibrant community and global market connections and leveraging the expertise of our esteemed faculty members. Our faculty boasts expertise and years of experience in a wide array of fields crucial to Digital Advertising, including the ethical implications of AI, human-computer interaction, consumer behavior, and the creation and design of successful advertising strategies. Our program is adept at preparing you for a career in digital advertising and advertising research, enhancing your marketability to tackle the latest challenges, leverage emerging technologies, and drive positive impact for any business.
- Skills to meet today’s marketing needs
- Study and flourish in the heart of an advertising hub
- State-of-the-art digital tools
- Experienced faculty and strong connections
- Small class cohorts = greater personal experience
- STEM-designated degree
Advertising careers are increasingly attracting students due to new and exciting opportunities in emerging media fields and channels, social media, content creation, film, digital media, and AI. In our program, students gain a competitive edge in the job market by learning advanced digital advertising tactics, data analysis, reporting methodologies, and by becoming familiar with using AI tools and other cutting-edge technologies to optimize ad performance and results.
Our downtown campus is in one of the world's largest media markets and global business hubs. Chicago is home to multinational corporations, leading communication agencies, prominent nonprofit organizations, and tech startups. Our location brings in guest speakers, facilitates class visits to local offices, and creates abundant opportunities for networking, employment, and professional development.
Learn how to use the latest in state-of-the-art professional cameras, editing software, digital, video, and other equipment at our Convergence Studio and technology labs. Wherever your career takes you, you’ll be ready to use the digital tools needed on the job from day one.
Our faculty includes internationally recognized scholars and award-winning advertisers with decades of career experience in marketing research, advertising strategy, and who conduct hands-on research on the ethics of AI, human computer interaction, consumer behavior, creativity and design. In addition, we have creative artists on-staff with commercial experience in content design, film, digital media and game development.
The Digital Advertising program has been designed with you in mind. With small class sizes, our program provides you with individual attention and mentorship from faculty members while providing many opportunities for interacting and collaborating with fellow students and industry professionals.
The Digital Advertising MS holds the STEM qualification in Digital Communication and Media/Multimedia. With a national shortage of professionals trained in STEM-related fields, employers are actively pursuing STEM degree holders and advertisers with knowledge of emerging technology and data analysis.
Meet the Faculty
Loyola is proud to have talented and nationally-recognized scholar-teachers as part of our diverse community of exceptional faculty, students and staff. Loyola faculty are known for their commitment to teaching, the dissemination of knowledge through innovative and interdisciplinary scholarly research, and a commitment to social justice and cura personalis, or care for the whole person. Visit the School of Communication faculty and staff directory to learn more about the teachers and mentors involved with the Digital Advertising MS program.
Faculty & StaffDigital Advertising: Career Connections
While digital advertising skills are used by professionals across fields and industries, specific advertising and communication-related jobs include:
- Advertising or PR agency specialist
- Director of Digital Marketing
- Director of Creative Technology
- Digital Content Strategist
- Media and Business Research Analyst
- Advertising Research Analyst
- Qualitative, Quantitative or Mixed-methods Researcher
- Data Marketing Specialist
- Search Engine Optimization (SEO) Specialist
- Search Engine Marketing (SEM) Specialist
- AI Product Management and Marketing Specialist
Because Loyola is a member of the Jesuit network of 27 colleges and universities nationwide, our graduates can access career advising services, resume and interviewing assistance, career fairs and events, and employment listings in our Career Services center, as well as at career centers at other U.S. Jesuit colleges and universities.
Job Outlook
The Bureau of Labor Statistics (BLS) Occupational Outlook Handbook is a good place to explore the job outlook and pay potential for specific jobs that interest you.
Curriculum and Program Outcomes
While courses for the Digital Advertising MS program may vary from semester to semester, Loyola’s extensive Academic Catalog will always house the official listing of courses, programs of study, academic policies, degree requirements, and specialization or concentration options.
Additionally, this resource will provide Digital Advertising MS learning outcomes, showcasing the commitment to specific skills and growth graduates can expect to achieve following completion of the program.
2024-2025 Catalog
Browse Academic CatalogDigital Advertising Results and Skills
The Digital Advertising, MS program allows you to develop the skills in demand for any professional working with digital advertising, data-strategy, content, and marketing. These include:
- Programmatic media planning and buying
- Digital data analytics and strategy
- Content strategy and development with emerging technologies (Augmented Reality, Virtual Reality, and Artificial Intelligence)
- Mobile advertising strategy
- Social media marketing
- Mixed-method research evaluation
- Human-computer interaction design
Costs, Scholarships, and Aid
Loyola University Chicago is committed to making your graduate and professional studies a reality. Our Cost & Financial Aid page can help better inform you about the costs and potential funding opportunities through scholarships, loans, and aid for graduate and professional education.
If you are a current Loyola undergraduate or recent alum, you may be eligible for a Returning Rambler discount. Learn more and see if you qualify on our Returning Rambler Scholarship page.
Tuition and Costs
The estimated tuition and fees for the Digital Advertising MS totals $34950.00, or 30 credit hours at a cost of $1,165.00 per credit hour. Please note that tuition and fees for all of Loyola's academic programs are subject to change.
For more detailed information about tuition and fees, and a breakdown of how these costs are calculated on a yearly basis, please visit Tuition and Fees from the Office of the Bursar.
School of Communication Financial Aid & Scholarships
Information about scholarships can be found on the Financial Aid Office website.
Appointments and Events
Whether you’re just beginning your search, in the midst of the application process, or eager to explore our graduate and professional programs, our admissions staff is here to assist you every step of the way.
Schedule an AppointmentThe School of Communication offers graduate open houses, information sessions, individual appointments, open Zoom and text sessions, and a multitude of other ways to get to know us better.
View all EventsVisit and Connect With Us
With our visit opportunities, you can tour our beautiful Chicago campuses and learn more about Loyola's ties to one of the most prestigious cities in the world.
Application Process
Application Deadlines
The available start terms and corresponding application deadlines for the Digital Advertising MS are listed below. Please keep in mind that both the application and the required materials must be submitted by the specified deadline.
Fall: Rolling applications
Application Requirements
Application requirements for the Digital Advertising MS include:
Official Transcripts
1 Letter of Recommendation
3.0 Minimum Major GPA
Official Documents
Official transcripts are those that are sent directly by the college/university to Loyola University Chicago. Transcripts sent by the student to Loyola are considered unofficial documents, and while they may be utilized for initial review of your application, official transcripts are still required. Official documents should be sent by the institution to gradapp@luc.edu.
International Applicant Requirements
An official English language proficiency exam is required for international applicants whose native language is not English. If you have non-U.S. educational credentials, you are required to submit an official transcript evaluation. The transcript evaluation cannot be waived.
Please visit our International Applicant Requirements page for specific information regarding the application process for international students.
Start Your Application
Applying online to the Digital Advertising MS program is a swift, uncomplicated, and cost-free process. After submission, you can proceed to send and upload any additional requirements.
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