Masters
Part-Time or Full-Time
Fall, Spring
On-Campus
About the Master’s in Marketing at Loyola
Accelerate your career in the dynamic field of 21st century marketing.
Loyola’s Master of Science in Marketing (MSM) degree integrates creativity with analytics and strategy with insight. An MSM degree from Quinlan provides a globally recognized credential, a classroom experience with a diverse network of professionals from the business world, and the leadership and business expertise needed for 21st century success.
Our focused and in-depth curriculum prepares you to:
- Develop the creative and strategic skills you need to lead and innovate in the diverse, digital, and dynamic marketing field.
- Learn marketing strategies that deliver brand growth and a competitive advantage in a time of sweeping economic, environmental, and social change.
- Gain essential technical business skills for today’s global economy.
- Learn to ask the questions that are important to humanity as you harness the power of marketing to promote positive social change.
Class Profile: A Community of Inspiring Peers
Our students bring a broad range of academic and professional experience. Many students with undergraduate degrees in journalism, communications, advertising, and marketing have enrolled in the MS in Marketing program to advance their careers with additional credentials. Others with degrees in finance, economics, medicine, and engineering have chosen our program as a pathway to a career change.
This diversity creates an engaging and spirited class dynamic and offers many opportunities to collaborate with and learn from a community of inspired — and inspiring — peers.
Program Structure
In keeping with the latest career opportunities in marketing, the MSM degree offers three tracks for specialization:
- Digital Marketing Analytics
- Integrated Marketing Communications
- Supply Chain Management
All three tracks have a 12-course curriculum (comprised of six core classes and six electives, depending on the degree track) with 3 prerequisite courses. Courses are offered in a 10-week quarter system and you may begin in the Fall or Spring quarter.
The master of marketing degree can be pursued full-time or part-time and can be completed in 12-16 months depending on which schedule is the best fit for you.
Classes are held weekday evenings at Loyola's Water Tower Campus, conveniently located off the Red Line in the heart of Chicago. Classes meet evenings during the week from 6 p.m. to 9 p.m., with some classes offered online or on Saturdays.
Are you a current Loyola undergrad?
This program is eligible for an Accelerated Bachelor's to Master's degree. Earn a Master’s with only one extra year of study following the completion of your eligible undergraduate degree.
LEARN MOREWhy Choose Loyola for Your Master’s Degree in Marketing?
The Quinlan School of Business is among the 5% of global business schools that meet the rigorous standards of AACSB international accreditation.
- Nationally ranked
- Flexibility and convenience
- In-demand STEM designation
- Faculty
- Skills matched to today's marketing needs
- A curriculum with a professional focus and global perspective
- An emphasis on ethics and value-based leadership
- Non-degree option to test your interest
- The Quinlan connection
Our MSM degree program is nationally recognized as No. 23 in the nation by U.S. News and World Report, 2024.
Earning your master’s in marketing from a nationally ranked business school with a tradition of academic excellence delivers an outstanding return on investment. You'll earn a degree — and gain experience — that can propel your career.
Courses and schedules can be tailored to accommodate your specific professional goals and help you balance work-life commitments. As a full-time student, you can complete the degree in one year.
With a national shortage of professionals trained in STEM-related fields, employers are actively pursuing STEM degree holders. Two tracks — digital marketing and supply chain — are STEM-designated.
Students learn from a world-class faculty led by distinguished scholars and successful marketing professionals.
You’ll gain the skills to build strong brands, exceed consumer expectations, and address global challenges with thoughtful, actionable innovations that meet the demands of today's marketplace.
World-class scholars and C-Suite executive lecturers bring balanced theoretical and practical insights to bear on the classroom experience. Client-based case study, latest strategies, global perspective, and paradigm-shifting pedagogy will challenge you to consider what the future should look like.
Today's business environment demands that professionals lead with integrity. Our curriculum is rooted in the social justice and responsible leadership values that are hallmarks of a Loyola education.
Not ready to commit to a degree? You can sample classes as a non-degree-seeking student. You can apply up to three courses toward a degree at Quinlan if you later decide to apply and are admitted to the master’s program.
Our partnerships within Chicago’s marketing community will help boost the achievement of your career goals. Our Business Career Services team maintains relationships with area companies, ensuring that exciting and challenging internships/research/job opportunities are consistently available.
Meet the Faculty
Loyola is proud to have talented and nationally-recognized scholar-teachers as part of our diverse community of exceptional faculty, students and staff. Loyola faculty are known for their commitment to teaching, the dissemination of knowledge through innovative and interdisciplinary scholarly research, and a commitment to social justice and cura personalis, or care for the whole person. Visit the Quinlan School of Business faculty and staff directory to learn more about the teachers and mentors involved with the Marketing MS program.
Faculty and StaffMaster’s in Marketing: Career Connections
The demand for marketing professionals with proven skills in marketing strategy and analytics training continues to increase. This growing need translates into many career opportunities for qualified professionals.
The marketing job outlook for Chicago through 2026 is projected to grow 10% faster than the average growth rate for all occupations, according to the U.S. Department of Labor.
Over the last three years, our graduates have been hired by Deloitte, Google, Harley Davidson, Leo Burnett, McDonald's, Ogilvy One, and PepsiCo, among other corporations in the Chicago area, across the nation, and around the world. These graduates work across industry sectors in roles that range from advertising and brand managers to consumer researchers and digital analysts.
MS in Marketing graduates are excellent candidates for careers in the following areas:
- Digital marketing analyst
- Data analyst
- Marketing analyst
- Marketing research analyst
- Email marketing specialist
- SEO specialist
- Director of marketing and communications
- Director of integrated communications
- Brand manager
- Digital marketing manager
- Social media manager
- Media buyer or planner
- Strategic account planner
- Corporate communication specialist
- Supply chain planner
- Order management specialist
- Customer supply chain specialist
- Marketing data analyst
- Market risk and operations analyst
- Operational risk analytics
- Category manager
- Purchasing manager
- Logistics specialist
Because Loyola is a member of the Jesuit network of 27 colleges and universities nationwide, our graduates can receive career services at Quinlan's Business Career Services, as well as at career centers at U.S. Jesuit colleges and universities.
Job Outlook
The Bureau of Labor Statistics (BLS) Occupational Outlook Handbook is a good place to start exploring the job outlook and pay potential for specific careers and fields that interest you.
Loyola Stories
Curriculum and Program Outcomes
While courses for the Marketing MS program may vary from quarter to quarter, Loyola’s extensive Academic Catalog will always house the official listing of courses, programs of study, academic policies, degree requirements, and specialization or concentration options.
Additionally, this resource will provide Marketing MS learning outcomes, showcasing the commitment to specific skills and growth graduates can expect to achieve following completion of the program.
2023-2024 Catalog
Browse Academic CatalogMaster’s in Marketing Results and Skills
As a Quinlan MSM degree student, you will build a strong foundation in:
- Marketing finance
- Strategic planning
- Brand leadership
- Digital and social content development
- Leadership and ethics
- Database analytics
- Sustainable business leadership
- Global campaign development
Costs, Scholarships, and Aid
Loyola University Chicago is committed to making your graduate and professional studies a reality. Our Cost & Financial Aid page can help better inform you about the costs and potential funding opportunities through scholarships, loans, and aid for graduate and professional education.
If you are a current Loyola undergraduate or recent alum, you may be eligible for a Returning Rambler discount. Learn more and see if you qualify on our Returning Rambler Scholarship page.
Tuition and Costs
The estimated tuition and fees for the Marketing MS totals $58680.00, or 36 credit hours at a cost of $1,630.00 per credit hour. Please note that tuition and fees for all of Loyola's academic programs are subject to change.
For more detailed information about tuition and fees, and a breakdown of how these costs are calculated on a yearly basis, please visit Tuition and Fees from the Office of the Bursar.
Quinlan School of Business Scholarships
Dean’s Merit Scholarship
The Quinlan School of Business automatically considers each student admitted into Quinlan’s Next Generation MBA and MS programs for a Dean's Merit Scholarship. Eligibility is determined through a holistic review at the time of admission.
Graduate Business Student Scholarship
The Graduate Programs Office at Loyola University Chicago awards scholarships to Quinlan graduate students who demonstrate proven academic success and financial need as determined by the Free Application for Federal Student Aid (FAFSA).
Please visit the Scholarships page on the Quinlan School of Business website for more detailed information about scholarships.
Appointments and Events
Whether you’re just beginning your search, in the midst of the application process, or eager to explore our graduate and professional programs, our admissions staff is here to assist you every step of the way.
Schedule an AppointmentThe Quinlan School of Business offers graduate open houses, information sessions, individual appointments, open Zoom and text sessions, and a multitude of other ways to get to know us better.
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With our visit opportunities, you can tour our beautiful Chicago campuses and learn more about Loyola's ties to one of the most prestigious cities in the world.
Application Process
Application Deadlines
The available start terms and corresponding application deadlines for the Marketing MS are listed below:
Fall: July 15
Spring: January 15
Application Requirements
Application requirements for the Marketing MS include:
Transcripts
Resume/CV
Prerequisite Course Requirements
This program requires preparation courses before beginning the curriculum, but students who have not completed the designated courses may be admitted to the program and take additional courses to fulfill prerequisite requirements. Learn more about the Marketing MS curriculum and prerequisite courses on the Marketing MS Academic Catalog page.
Statement of Purpose Details
Recommended for applicants with a cumulative GPA under 3.0 and for applicants who may feel that one or more parts of their application is weak, the personal statement provides the admission committee with more insight on your candidacy.
Please discuss how Loyola’s Quinlan School of Business degree program and our focus on responsible leadership will prepare you to achieve your career goals. Your statement should be 2-3 pages in length, double-spaced.
International Student Requirements
Additional information regarding the application process for international students can be found on the International Student Requirements page.
Additional Details
For general information and a step-by-step guide to applying for graduate and professional study, please visit our Admission Process page. There is no fee to apply to graduate programs at Loyola.
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