Market Landscape Analysis Request Form

Request Form for New Program Launch

Enrollment Systems Research & Reporting (ESRR) Department conducts market analyses based on existing materials from client(s) and guiding question(s) to assess the proposed program in terms of objective and mission, etc. Based on initial information and discoveries provided by the client(s), ESRR creates proposals which include the scope of the analysis in terms of content area, a list of competitors, the timeline for launching the program, and any specific hypotheses the client(s) would like to explore.

ESRR provides information about competitor programs’ enrollment and degree conferred data sourced from multiple resources (IPEDS, IBHE, Institutional Research and/or program websites), along with program related job employment projections and wage data from Bureau of Labor Statistics and Illinois Department of Employment Security.

The length of the market analysis will vary depending on client’s goals and the size of the competitive set. The design phase will require 1-2 days of knowledge discovery and another 1-2 days for proposal writing and approval. Once the proposal is reviewed and approved, data collection and analysis can take 2-4 weeks, depending on the scope of the project. Data collection is more time consuming than analysis and integration (2-3 weeks) and report writing (1-2 weeks). Overall, the research proposal process from initial request to report completion will take about 3-5 weeks, though larger projects may require additional time.

As an initial step, please provide information of the new program by answering the following questions. Please complete a separate form for each program request. All fields are required unless otherwise specified. If you do not have an answer to a question at this point in the planning process, please enter "N/A" and skip the question.

Once the form is completed, ESRR will contact you to schedule an introductory meeting to discuss the project.
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In what format will classes be offered?

In what format will classes be offered?

Competitive Set
Thank you for submitting your market landscape analysis request to ESRR. You will receive a confirmation email after completing this form. We will review your request and respond as soon as possible. If you have any further questions, please contact Tim Heuer at