Ideas That Travel: Crafting Brand Narratives for the Digital Ecosystem

Join Desmond Lavelle, EVP Executive Creative Director from Ad Agency FCB Chicago, for a fast-paced, inspiring session on building brand ideas that move across all media. In this talk, Desmond will explore how to write stories that don’t just live in one place, but evolve across the digital ecosystem. Learn the tools, frameworks, and creative instincts behind some of today’s most effective brand narratives. Whether you’re a budding storyteller, curious creative, or big-idea thinker, this session will challenge how you think about creativity in motion.

Stick around at the end for a quick Q&A with Richelle Rogers, DMST Graduate Program Director, and an admissions representative!